Question: What is "Business Ethics?"
Answer: Business Ethics refers to the value structure that guides the executive and their staff in the decision making process.

When you are faced with a dilemma such as how to behave within your business or professional lives, the impact of that decision will not only be felt in the immediate organizational environment, but equally in the community around you.
- Ethical/moral business behavior encourages long-lasting and successful relationships
- Ethical/moral business behavior encourages long-lasting and loyal employees
- Integrity demands honesty - even when it is contrary to obvious financial advantage
Ethical values - if applied consistently - are the cornerstone to building a successful and socially responsible business.